What to Include on Your Website: Essential Small Business Website Tips

Your website is often the first impression potential clients get of your business—think of it as your digital storefront. It should be polished, easy to navigate, and full of helpful information that answers client questions before they even ask. In this post, we’re breaking down the must-have elements for your website. These Small Business Website Tips will help you create a site that attracts the right clients, showcases your personality, and drives bookings.

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1. Keep Your Website Updated

• Regularly refresh content and images to reflect your best, most recent work.
• Avoid having outdated galleries or broken links that make your site look neglected.

2. Make Contact Information Easy to Find

• Include a visible email address in addition to a contact form.
• Place contact details in the header, footer, and a dedicated contact page.

3. Clear Call to Action (CTA)

• Every page should guide visitors on what to do next: “Book a session,” “Schedule a consultation,” or “View portfolio.”
• Repeat CTAs throughout your site so clients never have to search for them.

4. A Strong About Page That Connects

• Include a professional photo that shows your face and personality (no camera-in-front-of-face shots!).
• Write a personal bio that shares more than just basic facts—tell your story!

5. Basic Client Information & FAQs

• Clearly state your location, services offered, and starting prices so clients aren’t left guessing.
• Add an FAQ section to answer common questions and reduce back-and-forth emails.

6. Use Testimonials & Social Proof

• Add client reviews that highlight both your work and client experience.
• Testimonials should showcase how clients feel during sessions (e.g., “They made us feel so comfortable!”).

7. Optimize Your Site for SEO

• Use keywords in image file names, page titles, and descriptions.
• Utilize what your website provider offers.

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Need Help with Your Website?

We offer personalized branding sessions, coaching, and Showit website customization to help small businesses create a site that attracts dream clients and reflects their unique brand. We’re here to make the process easy and effective! Let us help you elevate your online presence.

Send us your website for feedback: DM us on Instagram @michaelandlauraphotography
Ready to dive deeper? Book one of our branding sessions or business coaching calls to get customized advice and actionable steps tailored to your business.